Digitalization is among the key factors that contribute to a company’s growth. It truly is more than the treatment of standard paper and employing computers to log info – it is actually about creating a new means of doing business that focuses on customer satisfaction, internal conversation, and the movement details. It is regarding being better, gaining visibility over organization spend and making decisions with correct numbers, along with connecting your entire team into a common mission that drives worldwide growth.

It is just a dynamic procedure that adjustments the ways firms create and capture benefit in the marketplace. It may also accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive situation, firms should be constantly conscious of digitalization’s effect on their BMs and the associated with business environment.

To explore the influence of digitalization on a firm’s BM, qualitative empirical data were collected from 12 interviewees working in two particular industries, vehicle and press. Due to the fact that equally industries are seen as different organization models, this kind of research design allowed for an in-depth a comparison of how digitalization impacts the inspiration of any firm’s BM.

The selection interviews revealed that inside the media sector, the impact of digitalization was felt the majority of clearly regarding value creation and value capture elements. This was for the most part due to the fact that the media industry locations strong focus on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.